Indiana State University Newsroom

ISU partners with state for ad campaign

June 8, 2022

Indiana State University is partnering with the Indiana Destination Development Corporation to promote a unifying message to the state's residents, students, businesses, and travelers.

ISU President Dr. Deborah J. Curtis was present at Wednesday's news conference where Governor Eric Holcomb, Lt. Governor Suzanne Crouch, and IDDC CEO Elaine Bedel introduced the versatile "IN Indiana" identifier with examples of how it can be used by various sectors in the state.

ISU's messaging on social media and elsewhere says, "Discover Your Advantage IN Indiana," referring to the Indiana State Advantage program.

"Indiana State University is fortunate to be located in the Terre Haute community which serves as a front door to the State of Indiana," Curtis said. "We are pleased to partner with the IDDC to help attract interest in the state, which will in turn help us attract talent to the state. As we work hard to uplift ISU, we also uplift Indiana and everything positive that our state has to offer.