Indiana State Online

Marketing B.S.


The University offers an online bachelor of science (B.S.) in marketing that prepares students for careers in business-to-business as well as consumer marketing, working for either business corporations or nonprofit organizations using digital marketing or the more traditional forms of customer contact. Please note that online degree-seeking students can only complete the Marketing Management Concentration. The Sales Management Concentration is not available for online delivery. Students who complete the Marketing Program will become qualified for a diverse range of careers including business-to-business sales, retail management, marketing research, integrated marketing communications, and product management.

  • The bachelor of science in marketing includes 120 credits. Coursework includes required marketing courses plus electives in areas such as: business-to-business marketing; motorsports marketing; non-profit and services marketing; and retail management.
  • Students also complete a core of business courses required of all business students—and the University's Foundational Studies Program, which provides the knowledge students need in critical thinking, leadership, and interpersonal and communication skills. Optional minors are offered online in various fields. Each student works with an academic advisor to build a program of study based on the student's professional goals.
  • Several optional minors are offered online. Students must consult with their advisors to plan a program of study and ensure course prerequisites are satisfied. For further information, consult the online programs summary.
  • The program is open to entering freshmen (with no previous college experience) as well as transfer students. Previously earned college credit can be applied toward completion of the program per these transfer guidelines.
  • The program can be completed in four years (full time) if the student follows our recommended sequence. Students also have the option of part-time study. Applicable transfer credit may be used to satisfy some program requirements, thus shortening the completion time.
  • The Marketing Program is open to eligible in-state and most out-of-state students. Please check your state's rules and policies here.


The University is accredited by the Higher Learning Commission (HLC).

In addition, the Scott College of Business is accredited by the AACSB International—The Association to Advance Collegiate Schools of Business.

Required Courses:

[ list all ]

Course Delivery

Courses in the marketing major are offered online. Foundational Studies requirements can be fulfilled by a combination of coursework earned through the University's online learning program and the student's local college or university. On-campus visits are not required.


About 50% of individuals who achieve senior management ranks have a marketing background. Marketing has been recognized as a fast-track to top corporate executive positions since most marketing positions require a thorough knowledge of the company, the customer, and the product. The marketing major at Indiana State University prepares students for successful careers in the dynamic and exciting world of marketing. The most common career specializations are listed below.

  • Business marketing
  • Digital marketing
  • Integrated marketing communications
  • Advertising
  • International marketing
  • Retail management
  • Nonprofit marketing
  • Marketing research
  • Professional selling and sales management
  • Distribution management
  • Brand management
  • Franchise management

Fees & Expenses:

[ current fee rates ]

Financial Aid & Assistance:

Students have many sources of financial support for their studies, including financial aid, payment plans, veterans benefits, and special scholarships for entering transfer students.

Admission Requirements:

This program is open to in-state and many out-of-state students. This program is closed to all students residing abroad (including international students) except for U.S. military and State Department personnel and their family members with APO/FPO addresses.

Freshmen—General Admission Standards

  • Completion of the Indiana Core 40 high school curriculum (or equivalent for non-Indiana graduates) with a grade point of 2.5 on a 4.0 scale.
  • Indiana high school graduates must have passed both the mathematics and English sections of ISTEP or receive an official waiver from their high school.

EXCEPTIONS: Indiana Core 40 (or equivalent) not required if high school diploma was awarded prior to 1998. ISTEP not required if high school diploma was awarded prior to 2002. Acceptable GED scores may be submitted to satisfy admission requirements listed above. The admission of applicants older than the traditional college age will be determined individually, with special attention given to employment experience and motivation.

Transfer Students—General Admission Standards

  • Good standing at last accredited institution attended
  • A 2.0 cumulative grade point average (GPA) in all college-level studies

NOTE: Transferable hours are restricted to courses in which the applicant earned a grade of "C" or higher, and courses at the 100-level (and above) from regionally accredited colleges and universities.


  1. Apply now
  2. Instructions

Once admitted, students receive notification from the University as well as their University ID number needed to activate their Sycamore login on the MyISU Portal. The Portal offers access to online registration, University records, and other important University services, including e-mail, and University announcements.

NOTE: Returning ISU students must apply for re-admission if they have not attended ISU for more than two calendar years.

Further Information:

For further information and assistance, contact:

Indiana State Online
(812) 237-2345

Indiana State Online Students Residing Outside of Indiana: Each of the states has its own approval processes for out-of-state institutions offering online degrees. While Indiana State University endeavors to offer all of its programs to as wide an audience as possible, all ISU online programs may not be available in all states. Currently, online programs are not offered in the state of Massachusetts. To check the status of programs available in a particular state, visit program availability.

The Graduate Catalog and Undergraduate Catalog of Indiana State University are the documents of authority for all students. The requirements given in the catalogs supersede information issued by any academic department, program, college, or school. The University reserves the right to change the requirements at any time.