October 14, 2010
Indiana State University became the first of Indiana's state-supported universities to publish an exclusively online alumni publication with the debut of Indiana State University Magazine's Volume 16, Number 1 on October 5.
In transitioning to an exclusively online magazine, ISU is reinforcing its commitment to green initiatives with a greener, more sustainable approach to sharing information with readers.
"The decision to transition the Indiana State University Magazine from paper to an electronic format was made with careful consideration," said John Beacon, vice president for enrollment management, marketing and communications. "In the end, it was the right decision, not only because we can reach so many more readers with timely news and information, but in a small way we are doing our part to promote a greener and sustainable planet. I am very proud of that accomplishment."
Appropriately, the issue - themed, "It takes blue to make green" - explores the many ways the university, whose school colors are blue and white, and its alumni are working toward creating and enhancing sustainable communities and programs. On campus these include a "green" roof as part of the Tirey Plaza renovation, a "green" asphalt parking lot serving Bob Warn Field at Sycamore Stadium, the university's third-year-in-a row Tree Campus USA designation from the Arbor Day Foundation, and plans for meeting the Green Building Council's LEED silver standard for construction with both the conversion of the Terre Haute Federal Building to house the Donald W. Scott College of Business and the Normal Hall renovation.
The university's assistant vice president for communications and marketing, Tara Singer, said the exclusively online publication will enhance the reader's experience.
"The online format allows readers to view interviews and other videos related to feature stories, and the site provides the opportunity for alumni and others to submit content, download ISU spirit items such as the fight song, and read daily news updates from the university including our athletics programs," she said.
Bill White, co-owner of MillerWhite Marketing, which assisted ISU in the transition of its alumni magazine to an electronic format, said, "This new interactive format allows for all-new content to be presented three times a year, plus it gives readers the opportunity to comment on articles and engage other readers."
To communicate the transition to the magazine's readership, news of the exclusively online magazine has gone out to alumni via the Alumni Association e-mail newsletter, a special HTML e-mailing, and via posts to the ISU, Alumni Association, Parents, and Go Trees! Facebook sites. A postcard mailer will also be sent to all alumni on the Association's print database.
Browse the magazine: http://isumagazine.com/
Contact: Tara Singer, assistant vice president for communications and marketing, Indiana State University, 812-237-8764 or firstname.lastname@example.org
ISU has become the first of Indiana's state-supported universities to publish an exclusively online alumni publication. The move reinforces the university's commitment to green initaitives and sustainability.