Marketing Minor

About the Program
  Credit Transfer

Access:  Open to eligible in-state and many out-of-state applicants

Delivery:  Online

Campus requirements:  None


All businesses create and deliver goods and/or services to a target market. The marketing minor provides students with an essential background in the core concepts and methods used by businesses to promote, distribute, and sell their goods and services. A minor in marketing broadens a student's knowledge in this key functional area of business, thus increasing a student's own marketability to potential employers. The minor is also a way to provide critical business marketing knowledge and skills to students in other majors such as music, sports management, communications, and textiles, apparel, and merchandising to name a few.

The marketing minor includes 18 credit hours of coursework in areas such as marketing fundamentals, consumer behavior, promotional strategy, product and pricing strategy, and marketing channels. This blend of coursework, combined with any business-related major, provides the skills and knowledge needed to operate within the broader marketing function of any business.

Courses in this minor are taught by full-time faculty in the Scott College of Business. All courses are offered online. On-campus visits are not required.

The marketing minor is open to students in all majors except marketing. Courses in the marketing minor may satisfy requirements in the business administration major.


Indiana State University is accredited by the Higher Learning Commission (HLC). In addition, the Scott College of Business is accredited by the AACSB International—The Association to Advance Collegiate Schools of Business.

Indiana State Online Students Residing Outside of Indiana: Each of the states has its own approval processes for out-of-state institutions offering online degrees. While Indiana State University endeavors to offer all of its programs to as wide an audience as possible, all ISU online programs may not be available in all states. Currently, online programs are not offered in the state of Massachusetts. To check the status of programs available in a particular state, visit program availability.

Last updated 6 August 2015