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Access:  Open to eligible in-state and many out-of-state applicants

Campus requirements:  None

The Marketing Program prepares students for careers in business-to-business as well as consumer marketing, working for either business corporations or nonprofit organizations using digital marketing or the more traditional forms of customer contact. Students who complete the marketing major will become qualified for a diverse range of careers including business-to-business sales, retail management, marketing research, integrated marketing communications, and product management.

Coursework includes required marketing courses plus electives in areas such as:

  • Business-to-business marketing
  • Motorsports marketing
  • Non-profit and services marketing
  • Retail management

Students also complete a core of business courses required of all business students—and the University's Foundational Studies Program, which provides the knowledge students need in critical thinking, leadership, and interpersonal and communication skills. Optional minors are offered online in various fields. Each student works with an academic advisor to build a program of study based on the student's professional goals.


Indiana State University is accredited by the Higher Learning Commission (HLC). In addition, the Scott College of Business is accredited by the AACSB International—The Association to Advance Collegiate Schools of Business.

Indiana State Online Students Residing Outside of Indiana: Each of the states has its own approval processes for out-of-state institutions offering online degrees. While Indiana State University endeavors to offer all of its programs to as wide an audience as possible, all ISU online programs may not be available in all states. Currently, online programs are not offered in the state of Massachusetts. To check the status of programs available in a particular state, visit program availability.

Last updated 6 August 2015