The logo is the foundation upon which the University’s identity program is built. The logo consists of two elements: the leaf symbol and the name "Indiana State University."
The logo is designed to be used as one unit, as shown. The symbol and the typography should be used together as an institutional identifier. The leaf symbol may be used separately in print publications as long as the University is prominently identified by the entire logo. Additionally, there may be occasions where the leaf symbol only is used because space does not permit using the entire logo, such as on small specialty items.
All materials, print and electronic, published by the University will prominently (but not necessarily dominantly) display the University logo. Exception: campus units defined as sub-brands, brand extensions, or independent brands have their own (but related) identifying marks. Units defined as sub-brands display identifying marks that show their unit more prominently. (See Brand Architecture.)
The University logo cannot be redrawn or altered in any way. The individual elements of the logo cannot be rearranged, rotated, animated, shadowed, or rendered in three-dimensional form. The logo cannot be combined with other symbols into one graphic. The logo cannot be incorporated in other symbols, logos, or shapes. In order to preserve the integrity of the Indiana State logo, it must be reproduced in a large enough size to be clear. It must be surrounded on all sides by clear space of at least one-half the width of the leaf symbol.
It is preferred that the logo be reproduced in two ink colors: PMS 293 (blue) and black. The logo may also be reproduced in reverse (white on a dark background), all black, and all blue (PMS 293).
If the logo is reversed out of a solid color or a photographic image or overprinted on a light solid color or light photographic image, care must be taken to ensure that enough contrast exists to provide sufficient clarity.
The logo is unique to Indiana State University; therefore, units should always reproduce it from authorized digital files.